THINGS ARE CHANGING:  Although the pandemic has made a huge difference to the way people think and work, these changes were somewhat inevitable anyway. Technology has paved the way for remote working, digital communications and a much broader range of media channels to be used to stay in touch.

CPI’s roots are firmly in print and when we started in 1976, this was the predominant method of advertising and marketing. Although we ‘Love Print’ we recognised, even back then, that things were changing and we were one of the first to offer digital printing, affordable colour print, large posters and well-designed websites. All which are taken for granted now but were ground-breaking when we first introduced them.

Not being one’s to sit on our laurels, we’ve carried on in the pioneering spirit, constantly looking how we can add value to our customers. That has not meant that we have stopped doing all the things we are so well known for, it just means that we’ve added to the already awesome offering.

So, come January 2021 again we will be introducing yet another ‘revolutionary’ concept. One that although was conceived prior to this current situation, will arrive just at the right time, and when it’s needed most.

It is based on the premise that for the most part hundreds of millions of pounds are spent every year on marketing and sales materials that are more vanity buys that real revenue or lead generating investments. Even large companies rely to a greater extent on inexperienced marketing people who use social media and e-marketing, rather than who understand the huge power of strategy, entrepreneurialism, and branding.

Our intention is to again break the mould, with a totally new service which linked to our existing one, will make for a compelling offering to consider.