What is SEO?
SEO is an acronym for “search engine optimisation.” In basic terms, it’s a method of improving the content of your website to increase its visibility for searches in such as Google, Bing and Yahoo. Therefore, the higher visibility your pages achieve in search results, the more chance you have of attracting new customers to your business. Above all, ranking high on the search engine results page is the best way to gain more relevant traffic to your website and generate new enquiries and sales.
Search Engine Optimisation is also a loose term for all the best practices needed to help relevant web traffic arrive on your site, such as text creation, content structure, website development, digital marketing and combining with social media. Consequently, a constructive and coordinated approach to all these areas will achieve results.
There are many processes we can do improve the way Google and the other search engines will prioritise your place in the search results. However, it is a complex process, and it will take time for the changes to take effect. This is an ongoing process, but we will explain the steps in clear terms along the way.
Most improtantly, the initial things to check out is that your site has good Relevance and Authority.